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Why the top 12 best words to put in your headlines will unlock the secret to your future

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I think, based on the accompanying video, Matt Thompson pulled this list of the “12 most interesting headline words” out of his proverbial ass. Whatever. In Thompson’s case, that’s regularly enough to make it gold.

  1. Top
  2. Why
  3. How
  4. Will
  5. Guide
  6. Best
  7. Secret
  8. Ultimate
  9. Your
  10. Worst
  11. New
  12. Future

Here’s a link to Thompson’s slideshow, titled “Dark secrets of the online overlords.” Like so many of the arguments I’ve found most persuasive in the last few years, much of this one consists of repeated examples of ways we should all do what Nick Denton is doing.

(via NiemanLab)


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